Things I've Built
Over the years, I've had the opportunity to design, architect, and build a wide range of products and platforms. These projects represent some of the challenges I've enjoyed solving most—where technology, performance, design, and user experience come together.
Voxo Streaming Platform
Built for fun, Voxo is a Netflix-inspired platform exploring HLS video streaming, custom media controls, episodic content, and responsive interface design.
Pro:Direct Sport Commerce Platform
Led the evolution of Pro:Direct Sport's ecommerce platform from Sitecore to Shopify, overseeing architecture, delivery, releases, and platform growth across a large-scale sports retail business.
In-Store Label Printing Platform
Architected and built a Shopify POS label platform with flexible print templates, native mobile device integration, and scan-to-print workflows for in-store product labels.
Metaobject Schema Lifecycle Platform
Architected and built a Shopify custom-data platform for version-controlled metaobject schemas, multi-store migration, and drift detection with stable identity mapping.
Retail Merchandising Analytics
Architected a retail analytics platform for Shopify POS, combining placement tracking, historical attribution, and event-driven processing to deliver actionable merchandising insights.
Product Content Rules Platform
Architected and built a Shopify product content rules engine that auto-assigns badges, stories, and merchandising blocks using declarative attribute rules and event-driven workflows.
Shoppable Stories Platform
Architected and built Instagram-style shoppable stories for Shopify with composable web components, author-based grouping, and embedded product cards.