curiosity · code · craft
Thoughtful engineering &
digital experiences
Tech Lead & Senior Software Engineer
The way I think
Clear thinking.
Bold possibilities.
Human outcomes.
Tech Lead & Senior Software Engineer11+ years building for the web.
At Pro:Direct Sport, I combine hands-on engineering with technical leadership across commerce platforms, applications, and the systems that connect them.
I enjoy working through the whole problem: understanding what people need, shaping a solution, and helping it succeed in production. A background in design keeps the experience central to those decisions.
A little more about meCuriosity. Clarity. Craft. Curiosity.
Build. Question. Repeat. Build.
Selected work.
All work
Thinking out loud.
All entries6 Oct 2026
Engineering · 5 min
Why I’m Adding Engineering Skills to My AI Workflow
Addy Osmani’s agent skills package debugging, reviews and other engineering workflows into reusable instructions. Here’s what I’ve added to this site, why it interests me, and where I’d keep expectations realistic.
5 Oct 2026
Frontend · 3 min
What Gets Cropped? A Test Kit for Images and Video
How crop-test patterns helped me see what stays visible as I resized a page, and judge the safe area for images and video across screen sizes.
How I think about engineering
Thoughtful
by design.
Understand before adding.
I work with stakeholders and engineers to understand the problem behind a request, make constraints clear, and agree on an approach that fits the business and the people maintaining it.
A question about my work,
or something from the blog?