Ecommerce Platforms
Delivering scalable commerce solutions across storefronts, operations, merchandising, content, and customer experiences.
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I build and scale modern web platforms. From frontend applications to systemarchitecture, performance optimisation and production reliability.
Selected Case Studies
A selection of projects spanning software engineering, solution architecture, performance optimisation, and modern commerce platforms.
Voxo Streaming Platform
Built for fun, Voxo is a Netflix-inspired platform exploring HLS video streaming, custom media controls, episodic content, and responsive interface design.
Pro:Direct Sport Commerce Platform
Led the evolution of Pro:Direct Sport's ecommerce platform from Sitecore to Shopify, overseeing architecture, delivery, releases, and platform growth across a large-scale sports retail business.
In-Store Label Printing Platform
Architected and built a Shopify POS label platform with flexible print templates, native mobile device integration, and scan-to-print workflows for in-store product labels.
Metaobject Schema Lifecycle Platform
Architected and built a Shopify custom-data platform for version-controlled metaobject schemas, multi-store migration, and drift detection with stable identity mapping.
Solution Architecture
Designing systems, integrations, and technical strategies that balance business goals, scalability, and long-term maintainability.
Frontend Engineering
Building performant user experiences, component-driven applications, and modern web platforms.
Enterprise CMS
Implementing content platforms, publishing workflows, and digital experiences that empower business teams.
Data & Analytics
Creating data models, reporting platforms, and insights that support operational and commercial decision-making.
Team Leadership
Leading technical delivery, mentoring engineers, coordinating releases, and driving engineering best practices.